WHAT NUMBER IS SMALLER? - MILLER64
Miller 64 has 64 calories. Bud Light Next has 80 calories. That’s too much math to do if you ask us. With an equation this complicated, we’re going to need some help. So we went to extreme lengths to solve this problem and find out once and for all, what number is smaller, 80 or 64, effectively deciding which beer is the better choice.
Film
WhatNumberIsSmaller.com
We asked people to go to WhatNumberIsSmaller.com to, naturally, tell us what number is smaller. The gifted few who could crack the equation were compensated for their expertise with beer.
Case Study
Features: AdAge, Adweek, etc.
Team: Dana Buckhorn & Tanner Thompson