Bianca is an Executive Creative Director, a founding partner at Mischief, and an advocate for women in the industry. She's behind culture-creating work, which has shifted societal perception of the world's biggest brands, as well as the toughest issues. Her work has been nominated for multiple Emmys (going on to win one) and has won more than 100 awards internationally.

Bianca’s accomplishments include being named as one of Business Insider’s ‘30 Most Creative People in Advertising Under 30’ in 2012, 2014, 2015, and 2016. Shots magazine selected her for their inaugural list of “Rising Stars;” Adweek included her among its “Creative 100;” The Drum named her to their “50 Under 30” list; She Says and The Voice of a Woman awarded her as The VOWWS Best Creative Director; the One Show and the 3% Conference named her as one of their Next Creative Leaders; and she was featured on AdAge 40 Under 40’s list. She's been recognized as one of Campaign US "Female Frontier honorees" and as one of Ad Age's 2021 Leading Women.

Ultimately, she hopes her achievements can encourage more young women to consider advertising as their profession and inspire women in the business to see a future in it.

When she's not working, Bianca can be found running around her 4-year-old in Brooklyn playgrounds and designing birthday cards for pushy friends and family members.

WORK EXPERIENCE

Mischief - New York
Partner & Executive Creative Director (July 2020 - Present)

BBDO - New York
SVP, Creative Director (October 2019 - July 2020)

BBDO - New York
VP, Creative Director (May 2018 - September 2019)

BBDO - New York
Associate Creative Director (Nov 2015 - March 2018)

BBDO - New York
Senior Art Director (July 2014 - Nov 2015)

Miami Ad School Teacher - New York
Head to Head Bootcamp Class (July 2015 - Sept 2015)
Head to Head Class (Oct 2015 - Dec 2015)

JWT - New York
Art Director (Dec 2009 - June 2014)

Eugenio - São Paulo
Jr. Art Director (April 2008 - Dec 2009)

WG - São Paulo
Art Director Intern (Sep 2007 - April 2008)

EDUCATION

Faculdade Armando Alvares Penteado (FAAP) - São Paulo
Advertising and Marketing (2005 - 2008)

Panamericana Escola de Arte e Design - São Paulo
Art and Design (2006 - 2008)

OTHER

LIA Creative Liaisons, 2015
2015 Atendee of the mentoring program created by the London International Festival

One Club Creative Boot Camp, 2017
Mentor

3% Conference Student Scholars, 2017
Potfolio Reviewer

Pratt Pro Imagination Expo, 2017
Potfolio Reviewer

Young Ones (One Show), 2017
Portfolio Reviewer during Creative Week

MAIP (4A's) Greenhouse Event, 2017
Portfolio Reviewer

One Club Creative Boot Camp, 2018
Mentor

BBDO University, 2018
Leadership Program

One Show Creative Leaders Retreat, 2019
Attendee

Next Creative Leaders Mentorship Mixer, 2020
Mentor

TALKS / INTERVIEWS / ARTICLES

2021 3% Conference Panelist
Panel>

Which of today’s ads will stand the test of time like Levi’s Laundrette? by The Drum
Read Article>

Ad Age ‘Future of Creativity’ Panel
Watch Panel>

The A-List Podcast
Listen to Episode>

Muse by Clio ‘#WFH Diaries’
Read Interview>

The One Club ‘Bianca Guimaraes: Mischief Maker’
Read Interview>

Breaking & Entering Advertising Podcast
Listen to Podcast>

New York Festivals ‘Jury Spotlight’
Read Interview >

What About The Music Podcast
Listen to Episode >

FWA Interview
Read Article >

Next Creative Leader Interview by One Show & 3% Conference
Read Article >

The Drums ‘Beyond the Brief’
Read Article >

Why Cannes Lions Is Different This Year
Read Article >

O Mercado Publicitário de Nova York na Era Pós Mad Men - Meio & Mensagem
Read Article >

Google Creative Sandbox - Mobile Creativity
Hangout on Air at Cannes Lions 2012 with the creatives
on the stand-out mobile moments and inspirations.
Watch Rebroadcast >

The Young Ones Perception/Reality
One Club Creative Week Panel on Perception
& Reality in Getting a Job in Advertising.
Photos of the Panel >

Creativity: The Real World
Workshop at the AWNY Career Conference at FIT.
Workshop Photos >

SXSW Interview
Interviewed for a Facebook Live video series about the creative process

Can Creativity Save the World? by Oberland
Panelist

Panorama Mercantil Interview
Read Article >

Epica Awards / Adforum
Facebook Live interview about winning work.

The One Club
Panelist on 'How to Get a Job'

Adlatina / Ad Age Interview with D&AD Judges
Read Article >

Propmark Interview on Judging D&AD
Read Article >

Propaganda Não é só Isso Aí Podcast
Listen to Podcast >

Impactos da Pandemia na Cidade de Mad Men - Meio & Mensagem
Read Interview>

Gabberish on The Birth of a New Agency in the Middle of a Pandemic
Read Interview>