THE HYPOCRISY

U.S. marijuana laws are absurdly outdated and hypocritical. Jay Z wanted a campaign to highlight this for his cannabis brand, Monogram. Each of the executions featured real people who have been incarcerated for non-violent marijuana offenses.

OOH

Features: Complex, Yahoo, AdWeek, AdAge, Fast Company, Creativity, AP, The Hype Magazine, Marijuana Moments, SmartBrief, New Cannabis Ventures, The Stable, Muse by Clio, HNHH, Bossip, Revolt.tv, The Hype Magazine, Marijuana Moments. news.knowledia, HipHopDX, The Source, ThatGrapeJuice.net, RollingOut, Baller Alert, The Grio, Guru Focus, StupidDope, VladTV, Yahoo Life, Yahoo News, Brandt, Portalrapmais, Cassius, Reel360, Monsterchildren, iheart Radio, Mary Magazine, MarketingDirecto, lacannabisnews, MiamiNewTimes, BlackSportsOnline, LBB, The Drum, Tidal, Reddit (weedstocks), etc.

Awards: One Show, Clio.

Team: Hunter Fine