SEND NOODS
Cheetos was launching a mac and cheese and we were tasked with reaching a younger audience to take attention away from that. In these strange times, people are in need of extra comfort and there’s no better way to say “thinking of you” than sending noods.
Case Study
Film
Out Of Home
Influencer Package
We sent this kit to 300+ influencers.
Just Noods Magazine
A magazine full of noods.
Social
Instagram Stickers
Instagram Filter
Banners on Tinder & Other Dating Apps/Sites
Features: AdWeek, Valdosta Daily Times, Eyewitness News 3, Foodsided, Business Wire, Yahoo News. Chronicle-Tribune, Daily Freeman, Flipboard, Thrillist, Yahoo Finance, Benzinga, OAOnline, Manchester Times, Bakersfield, Citizen Tribune, Street Insider, Marketing Dive, LBB, AEDaily, CNN, Fox 40, WFMZ 69, 94.9 The River, JJ Hayes in the Morning, The Reel, Kake , Muse By Clio, FR24 News, ABC News, News Channel 3, AdAge, Reel Chicago, Strategy, The Shelby Report, News 3 LV, VFMZ, ABC 20, Herald Chronicle, Tullahoma News, Resetera, PR Week, Fox Illinois, Creativity, ABC Channel 12, ABC 30, The Message, Clube de Criacao de SP, My24Milwaukee, Treasure Valley CW, Y98 Radio, 103x, WKDQ, ABC Louis, Keyt, My CBS, Smart Brief, 105TheBounce, WCYB, Life Hacker, WIVB, View the Vibe, Little Black Book, Fox San Antonio, WindFM, Newsbreak, East Idaho News, Ads of the World, Bullock Express, News Break, Kval, Campaign Asia, Disruption + Kindness podcast, Best Ads on TV, MyTV30, Wabm68, Mytvwichita, CW Las Vegas, KJZZ, CW 14 Online, Elk Valley Times, Fox 47, Chattanoogacw, MyTVz, Sunny 1079, KDSM17, Tweet 247, Fox 49 TV, 923will, Kiddnation, WSJ, The Guardian, Noizz, People, Yahoo News, TODAY, Independent.co.uk, BuzzFeed news, AdAge, ABC, FOX Business, MSN, Kluv Radio, KFI AM, Jewel 98.5, FINANS (Danish), PR Week, Wild 941, New York Post, Metro.co.uk, Cracked, KYR, Marketing Dive, Our Point "Send Noods" (28min mark), The Takeout, The Talk, IBT, WBBM, 7KPLC, PRnewsonline, InsideHook, The Counter, Mashed, iHeart Radio, Moms.com, Campaign US / PR week, FoodTribe, PlatformMagazine, ChiefMarketer, MamasUncut, etc.
Awards: Cannes, Clio, Webbys, One Show, D&AD, etc.
Team: Nina Hang & Travis Myers