Hungry Mistakes

Hungry people make bad mistakes. We took advantage of this truth and used it as an opportunity to communicate the brand’s message about the perils of hunger. By creating branded stickers and placing them next to the worst examples of public failures, we demonstrated how people’s brains stop working when they’re hungry. We also installed our own examples of poorly-executed jobs around high traffic locations, grabbing people’s attention and generating buzz.

OOH/Guerilla

Social

this driver made an impact all right. more #hungrymistakes. maybe he needs a #snickers pic.twitter.com/uWnWqY8FN8
— Carol VanDenHende (@c_vandenhende) September 11, 2015

Snickers nails it in NYC #hungrymistakes http://t.co/7EXniZsuIm
— Sarah Dunn (@dunnsarah_) September 9, 2015

Features: AdWeek, Creativity Online, AOTW, Taxi, Exame, Le Book, PSFK, The Telegraph, TrendHunter, etc.

Awards: Epica, AICP, Communication Arts, ADDYS, FAB, Kinsale Shark.