#dEFYTHENAME

To help young people who are being bullied, know that they are not alone, we created a campaign that disarmed bullies of their most common tactic: name-calling.

Film

Social Name Change

We partnered with celebrities and influencers to kick off a movement where they added the names they were called to their social media display name. Monica kicked off the movement herself live on Good Morning America.

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Case Study

Features: Forbes, CNN, ABC, NBC, Vanity Fair, People, Nylon, Business Insider, CBS, Washington Post, USA Today, Fox, Refinery29, AdWeek, AdAge, Little Black Book, The Drum, Shoot, Fast Company, etc.

Awards: Cannes, One Show, ADC, Epica Awards, New York Festivals, D&AD, Webby Awards, LIA, Directory Magazine, The Gerety Awards, Shoot Top Spots of the Year, Communication Arts, Epica.