alpha CLASS ACTION LAWSUIT - alpha foods
Alpha Foods’ fake meat has real consequences…making people turn vegan. We created a class action lawsuit featuring some pixelated celebrity former meat-eaters and ran ads on late night TV to get people to sign up for it.
Case Study
Films
Website
On AlphaFoodsClassAction.com, users can sign up for the lawsuit.
1-833-NO-PLANTS
On 1-833-NO-PLANTS you can sign up for the class action lawsuit and hear testimony from other plant-eaters and sign up for the lawsuit.
OOH
Paid Social
We targeted meat lovers on social with sponsored content.
Organic Social
Features: AdWeek, AdAge, etc.
Team: Hunter Fine