CHILLOLLIPOP - COORS LIGHT
According to a psychological phenomenon called “mood-congruent memory,” licking a lollipop helps regulate mood and reduce aggression by shifting focus from present stress to happy memories. So we created beer-flavored lollipops and staged a social experiment giving them out in bars around New York City for a period of time, and measuring the difference between how rowdy the crowd got. We also sold six-packs of the Chillollipop online to help fans watching at home chill out–selling out of 5,000 units in just one day, then restocking (and re-selling out).
Case Study
Film/Experiment
Social
Features: Jimmy Fallow, AdAge, AdWeek, NBC, Yahoo, Food & Wine, Thrillist, The Holl, Foodbeast, Mashed, Outsider, ABC, Today Show, etc
Team: João Viegas & Vanessa de Beaumont.