BLESS YOUR F*ING COOCH
TikToker Carly Joy posted a very candid video teaching her followers how to shave their lady parts, with eos shaving cream. So eos capitalized on it by turning Carly’s words into the name and words of their shaving cream.
Case Study
Original TikTok Video Posted by Influencer Organically:
How We Capitalized On Her Video:
The Box and Rebranded Product We Sent to Carly and Other Influencers:
Features: The Drum, AdAge, Muse by Clio, AdWeek, Newsweek, 15 Minutes News, Campaign US, Business Insider, Newsbreak, Flipboard, Chokhleinews, Famous Campaigns, YPulse, etc.