BE A #VILF

According to OkCupid’s user data, registered voters are 85% more likely to get a message, and 63% more likely to get a match, which proves that voters are VILFS.

Case Study

Washington DC Handout

OOH

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Wild Postings

Social

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People who vote are 85% more likely to get a message and 63% more likely to match. Register to vote and be a #VILF. . . #okcupid #election2020 #voterregistration

A post shared by OkCupid (@okcupid) on Sep 17, 2020 at 6:30am PDT

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It’s a fact, registered voters get more love on OkCupid. So register to vote and become a certified #VILF. . . #okcupid #election2020 #voterregistration

A post shared by OkCupid (@okcupid) on Sep 19, 2020 at 4:59pm PDT

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Ask not what you can do for your country. Ask who you can do for your country. Register to vote and be a #VILF. . . #okcupid #election2020 #voterregistration

A post shared by OkCupid (@okcupid) on Sep 22, 2020 at 9:27am PDT

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Right now it’s okay to think with your poll. Register to vote and be a #VILF . . #okcupid #election2020 #voterregistration

A post shared by OkCupid (@okcupid) on Sep 18, 2020 at 7:52am PDT

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Today in VILF history: Susan B. Anthony was an American social reformer who played a pivotal role in the women’s suffrage movement and is considered the country’s original, and still hottest, #VILF. . #okcupid #election2020

A post shared by OkCupid (@okcupid) on Sep 21, 2020 at 8:47am PDT

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VILF history: Famous #VILF, Elizabeth Cady Stanton was an American civil liberties activist and one of the premiere minds behind the women’s suffrage movement. If not for her, America would be a way less sexy place. . . #okcupid #2020election #voterregistration

A post shared by OkCupid (@okcupid) on Sep 23, 2020 at 8:03am PDT

Influencer Partnership

We partnered with a make up influencer to create a seemingly innocuous make-up tutorial that promises to help fans become “way hotter”.

Attack Ad

Attack ads have become an unfortunate staple of the political landscape so we spoofed one to change the public’s perception of “attractive” non-voters.

Features: Fox News, The Drum, AdWeek, POLITICO, Campaign US, The Hill, AgencySpy, AdAge, ABC WZVN, Muse by Clio, MediaPost, AskMen, Morning Brew, In The Morning Merca (Mexico), The Stable (Oz), MediaCat (Turkey), Quillmag Dates & Mates podcast, etc.

Awards: D&AD

Team: Sam Cote & Ryan Dzur