Wheel of Karma

A karma-fueled game that encouraged people to watch the work shortlisted at the One Show, in order to spin the Wheel of Karma for a chance to win prizes from the creative heavens. The more people interacted with the work, the more chance they had of winning prizes such as a trip to Midtown Comics with Gerry Graf, a Kung Fu lesson with PJ Pereira, cocktails with Cindy Gallop, Karaoke with Jeff Benjamin, etc. 


Case Study


User Interface


Features: Business InsiderCreativity Online, PR Web, etc.

Awards: Young Guns Award.