tomorrow's news - sandy hook promise

Tomorrow's News tells the story of a shooting that hasn't happened yet to point out the preventability of gun violence. Our media plan enlisted bloggers to share the film like they would with an actual piece of news.




Case Study



Features: CNN, CBS, ABC News, Good Morning America, Fox, The Guardian, USA Today, Fast Company, People, Huffington Post, Yahoo, Exame, Parents, AdAge, Creativity, Little Black Book, Shoot Online, AdForum, Shots, Best Ads, etc. 

Awards: Cannes, ADC, One Show, D&AD, Clio, Andy Awards, New York Festivals, LIA, ADDY, Webby Awards, AICP, Directory Magazine, Luerzer’s Archive, Epica Awards, The Chicago Film Festival, Radio Mercury, Kinsale Shark, AdWeek ARC Awards.