Greens Gone Wild

We made Lean Cuisine one of the first brands on Vine with a series of pop culture real-time response videos that depict what happens when goody-two-shoes lettuce is introduced to Lean Cuisine Salad Additions. Suddenly it can unleash it’s wild flavor. (My partner and I built the set of every video with stuff laying around the office and we shot them ourselves.)

During the Oscars

(Rollover Vine for caption)

During the Finale of The Bachelor

During the WWE Night of Champions

During the Running of The Bulls

During the Superbowl

Lettuce is boring, but add Salad Additions, and Greens Go Wild...and, um, get a little "exposure" at the big game! #GreensGoneWild #Superbowl #StreakingSalad

Behind-the-Scenes

But <3 the @LeanCuisine Vine! RT @ravencourtney 17 (mostly failed) Brand Tweets From Oscars http://t.co/E7wjKNw1J6 Some are really terrible.
— Monique Pouget (@MoniqueTheGeek) February 25, 2013

@LeanCuisine uses Vine. So unexpected. “@LeanCuisine: Short hair wins big tonight! #GreensGoneWild #LesMis http://t.co/N1VSs4FYpC
— Tara Petrucci (@taratrucci) February 25, 2013

17 (mostly failed) Brand Tweets From #Oscars http://t.co/1yJIwcM5z7 My faves: @nintendoamerica @wsj @victoriassecret @leancuisine
— Jay Baer (@jaybaer) February 26, 2013

vine of the week by Lean Cuisine #GreensGoneWild https://t.co/wadKodBxp9
— Calum Ross (@calumrossAT) March 5, 2013

Features: Ad Age, Coloribus, Digiday, etc.

Awards: Young Guns Award.