The Fit Nesting Doll

We learned that nearly 80% of people that join a gym in the beginning of the year quit within five months. So we created a 5-month fitness plan where each stage is represented by a different layer of a nesting doll, keeping the benefit of working out right in sight. The dolls carry a flash drive within their last layer featuring the member’s customized workout plan.


Case Study


Print / Posters



We created a website to show all the different dolls, along with success stories from Brick's members.


Behind The Scenes

Features: Adweek, Ads of the World, Creativity, Contagious, Adeevee, Shoot, Little Black Book, Best Ads, Le Book, CCSP, etc.

Awards: Clio Sports, Directory Magazine, Golden Award of Montreux, Cresta Awards.