#dEFYTHENAME

To help young people who are being bullied, know that they are not alone, we created a campaign that disarmed bullies of their most common tactic: name-calling.


Film

 

Social Name Change

We partnered with celebrities and influencers to kick off a movement where they added the names they were called to their social media display name. Monica kicked off the movement herself live on Good Morning America.

 

Case Study


Features: Forbes, CNN, ABC, NBC, Vanity Fair, People, Nylon, Business Insider, CBS, Washington Post, USA Today, Fox, Refinery29, AdWeek, AdAge, Little Black Book, The Drum, Shoot, Fast Company, etc.

Awards: Directory Magazine.