Band-Aid Magic Vision

Kids have always believed Band-Aids are magical. So we decided to make magic a standard feature. Band-Aid Magic Vision is an app that turns Band-Aid bandages into a stage where the Muppets come to life to heal the hurt. We wanted to create an experience that would be accessible “out in the world” — on the playground, in places where cuts and scrapes happen. Download app.


Case Study



User Interface



Features: NY Times, LA Times, MashableGizmodo, Creativity Online, PSFK, etc. 

Awards: Gold Cannes Lion, One Show Silver Pencil, Gold Effie, People's Voice Webby winner, Gold Clio, YoungGuns Award, ADC, LIA, Jay Chiat, The Smarties, ab.mixx, etc.