I was born and raised in Brazil and started my career in advertising at 19, working at São Paulo based agencies. At 22 I bought my first pair of winter boots and moved to New York to join JWT. There I was selected as 1 of 50 High Potential employees, from a network of more than 10,000 people. The program aims to recognize, reward and train top talent for future leadership positions. I’ve been featured on Business Insider’s list of the ‘30 Most Creative People in Advertising Under 30’ in 2012, 20142015 and 2016. I was also featured on AdWeek's Creative 100, named among the 10 'Next Creative Leaders' by the One Show and the 3% Conference, as one of Shots Rising Stars and featured on Drum's 50 Under 30's list and MarComm’s Magnificent Advertising Creatives. When I’m not working, I like playing volleyball, traveling, exploring restaurants and designing logos and birthday cards for pushy friends and family members.

 
 

WORK EXPERIENCE

BBDO - New York
VP, Creative Director (May 2018 - Present)

BBDO - New York
Associate Creative Director (Nov 2015 - March 2018)

BBDO - New York
Senior Art Director (July 2014 - Nov 2015)

Miami Ad School Teacher
Head to Head Bootcamp Class (July 2015 - Sept 2015)
Head to Head Class (Oct 2015 - Dec 2015)

JWT - New York
Art Director (Dec 2009 - June 2014)  

Eugenio - São Paulo
Jr. Art Director (April 2008 - Dec 2009) 

WG - São Paulo
Art Director Intern (Sep 2007 - April 2008)


 

EDUCATION

Faculdade Armando Alvares Penteado (FAAP) - São Paulo 
Advertising and Marketing (2005 - 2008)  

Panamericana Escola de Arte e Design - São Paulo
Art and Design (2006 - 2008) 


OTHER

LIA Creative Liaisons, 2015
2015 Atendee of the mentoring program created by the London International Festival

One Club Creative Boot Camp, 2017
Mentor

3% Conference Student Scholars, 2017
Potfolio Reviewer

Pratt Pro Imagination Expo, 2017
Potfolio Reviewer

Young Ones (One Show), 2017
Portfolio Reviewer during Creative Week

MAIP (4A's) Greenhouse Event, 2017
Portfolio Reviewer

One Club Creative Boot Camp, 2018
Mentor

 

TALKS / INTERVIEWS / ARTICLES

New York Festivals (NYF)
Read Article >

FWA Interview
Read Article >

Next Creative Leader Interview by One Show & 3% Conference
Read Article >

The Drums Beyond the Brief
Read Article >

Google Creative Sandbox - Mobile Creativity
Hangout on Air at Cannes Lions 2012 with the creatives
on the stand-out mobile moments and inspirations.
Watch Rebroadcast >

The Young Ones Perception/Reality
One Club Creative Week Panel on Perception
& Reality in Getting a Job in Advertising.
Photos of the Panel >

Creativity: The Real World
Workshop at the AWNY Career Conference at FIT. 
Workshop Photos >

SXSW Interview
Interview for a video series about the creative process that aired on Facebook Live.

Can Creativity Save the World? by Oberland
Panelist

Panorama Mercantil
Read Article >

Epica Awards
Interview on Facebook live about winning work.

 
 
 
 
 
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BIANCA GUIMARÃES | ACD/ART DIRECTOR | 845.536.3146 | BIANCAGUIMARAES11@GMAIL.COM