I was born and raised in Brazil and started my career in advertising at 19, working at São Paulo based agencies. At 22 I bought my first pair of winter boots and moved to New York to join JWT. There I was selected as 1 of 50 High Potential employees, from a network of more than 10,000 people. The program aims to recognize, reward and train top talent for future leadership positions. I’ve been featured on Business Insider’s list of the ‘30 Most Creative People in Advertising Under 30’ in 2012, 20142015 and 2016. I was also featured on AdWeek's Creative 100, named among the 10 'Next Creative Leaders' by the One Show and the 3% Conference, as one of Shots Rising Stars and featured on Drum's 50 Under 30's list. When I’m not working, I like playing volleyball, traveling, exploring restaurants and designing logos and birthday cards for pushy friends and family members.

 
 

WORK EXPERIENCE

BBDO - New York
Associate Creative Director (Nov 2015 - Present)

BBDO - New York
Senior Art Director (July 2014 - Nov 2015)

Miami Ad School Teacher
Head to Head Bootcamp Class (July 2015 - Sept 2015)
Head to Head Class (Oct 2015 - Dec 2015)

JWT - New York
Art Director (Dec 2009 - June 2014)  

Eugenio - São Paulo
Jr. Art Director (April 2008 - Dec 2009) 

WG - São Paulo
Art Director Intern (Sep 2007 - April 2008)


 

EDUCATION

Faculdade Armando Alvares Penteado (FAAP) - São Paulo 
Advertising and Marketing (2005 - 2008)  

Panamericana Escola de Arte e Design - São Paulo
Art and Design (2006 - 2008) 

 

TALKS / INTERVIEWS / ARTICLES

Google Creative Sandbox - Mobile Creativity
Hangout on Air at Cannes Lions 2012 with the creatives
on the stand-out mobile moments and inspirations.
Watch Rebroadcast >

The Young Ones Perception/Reality
One Club Creative Week Panel on Perception
& Reality in Getting a Job in Advertising.
Photos of the Panel >

Creativity: The Real World
Workshop at the AWNY Career Conference at FIT. 
Workshop Photos >

FWA Interview
Read Article >

Next Creative Leader Interview by One Show & 3% Conference
Read Article >

The Drums Beyond the Brief
Read Article >


OTHER

LIA Creative Liaisons, 2015
2015 Atendee of the mentoring program created by the London International Festival

AICP Jury, 2016
Judge of the Public Service Announcement Category

FWA Jury
Ongoing judge since Dec of 2016

One Club Creative Boot Camp, 2017
Mentor

AdFed Jury, 2017
Judge

3% Conference Student Scholars, 2017
Potfolio Reviewer

AICP Next Awards Jury, 2017
Judge of the Social Category

Pratt Pro Imagination Expo, 2017
Potfolio Reviewer

Young Ones (One Show), 2017
Portfolio Reviewer during Creative Week

Lisbon International Advertising Festival, 2017
Grand Jury of the Direct Category

Cannes See It Be It, 2017
1 of 30 women that made into the final shortlist
(Among only 8% of everyone who applied)

MAIP (4A's) Greenhouse Event, 2017
Portfolio Reviewer

Next Creative Leaders (by One Club and 3% Conference), 2017
Judge

 

 
 

BIANCA GUIMARÃES | ACD/ART DIRECTOR | 845.536.3146 | BIANCAGUIMARAES11@GMAIL.COM